According to an article published in The Economist, "the infusion of data-enabled services into more and more aspects of life" will be the most obvious consequence of the long-lasting Covid-19 pandemic. Digital transformation is expected to become more important for businesses in the future, very soon.

A 2019 survey of CEOs, directors, and some senior executives found that their top concern was risk related to digital transformation. However, 70% of their initiatives toward this motion failed to meet their goals. Of a whopping $1.3 trillion spent on new efforts in 2019, unfortunately, $900 billion was wasted. Marketing Guru Brisbane


Fundamentally, digital transformation teams fail, despite potential growth and efficiency gains, because people lack the mindset for change. With faulty organizational practices, it is extremely difficult to completely transform. Also, digitizing would magnify the flaws, just to make them appear larger.

What is Digital Transformation?

When you introduce a new system to an organization, it's obvious that you get a little hyperactive with the implementation, specification and counting plans.

Digital change is one of the most critical processes today, ensuring organizations are relevant and profitable in this competitive market.

The process involves integrating innovative technologies and services into existing business practices and optimizing operations. The idea is to improve and add more value to the final product. This involves adding new tools and applications, storing data, recording information, and many new techniques.

That is, of course, the digital aspect of things. But if you think about it, we're talking about "transformation," which means introducing innovative ways of working with existing equipment.

Difficult, right!

Anyone would be willing to buy a new set of digital suites with the latest tools, but who would run it? The key here is to make sure the talent, or people, on board and the company culture are prepared to adapt. Successful transformation is change management, and only people can make it happen.

Involve your team

Any change is difficult. If you want to make major changes in your organization, you need to make sure everyone is with you, not just your leadership team. Yes, you can't let the team make important decisions for the organization, but involving your team in a process can give better results.

A McKinsey study showed that while 84% of CEOs are engaged in major transformational changes, only 45% of frontline employees agree. Obviously connecting the dots is a major hurdle to implementing a successful strategy.

There are many ways to achieve this:

  • Get feedback from the team on the changes you've implemented
  • Keep your team on top of the implementation strategy
  • Incentivize the team with internal marketing to convince the most reluctant team member of the new technology

Transforming to the digital landscape can potentially be beneficial for an organization, but only if all team members agree and embrace the change. Make sure you have a positive digital transformation team that understands why adopting new technologies and their benefits is important.

Invest and train your team

Digitization would have obstacles. Some of the team members may not be as tech-savvy as others. However, you cannot leave them behind. To get them to that level, a lot of training is required to help them adapt to the latest technologies and tools. Business Turnaround Services Brisbane

Remember, people also have different ways of learning and speeds may differ. For example, some team members may understand the concept in a demo session, while others may need several days of training to become familiar with the new technology.

Experiment with a variety of training materials, such as online courses and hands-on learning, and give them the flexibility to choose how they want to learn.